With more than 1 billion TikTok followers, this short form video-streaming platform has come a long way since its launch in 2016. The popularity of TikTok has skyrocketed recently during the pandemic across the world.
And it has now found a permanent position in the cultural zeitgeist of people and nations. This platform’s readiness to meet the video consumption requirements of people has forced the other social media platforms to take a back seat.
YouTube, Facebook, and Instagram are now putting more stress on including TikTok-style videos. And even the users that are not on TikTok are cross-posting TikTok videos on the other social media channels. This stands as proof that TikTok has become the face of social media in 2022.
What Makes TikTok So Special?
The features available on this platform, like lip-syncing, filters, short-form videos, are not exclusive, or there is nothing new about them. We have seen these features earlier as well. The features that have been blended and provided to the users are something that we have not seen before.
- Ease of Use
Dissimilar to its predecessors in the market for short videos that just curated content, TikTok included many features that made it easier for users to create content. With the other platforms, the majority of the users consume content having very little to no interaction with the channel.
But that’s not the case with TikTok, where users get music clips, editing tools, filters, sound effects, and more to use in their video creations. This has made it very easy for the users to create top-quality, short-form videos in just a few minutes.
- The Challenge Feature
The challenge functionality of the platform also makes it special as it incentivizes the users to go out and make their videos. The platform releases challenge frequently, and the users participate in these challenges enthusiastically.
The platform also encourages its popular celebrities to take part in these challenges actively. In addition, the hashtags offer users something to be a part of. These challenges and hashtags entice the users to participate on the platform instead of simply observing it.
The way TikTok gets people into not just watching but even making videos is something not seen on the other platforms. And this is another reason why TikTok has become the visage of social media in 2022.
Growing Like a Rocket!
Thinking of how to go viral on TikTok? If this is your main objective, you must know the different ins and outs of the platform along with creative ideas on filming TikTok videos and getting more followers.
TikTok is one of the fastest-growing social media platforms in terms of popularity and users. It is one of those few platforms that have proved its popularity in different nations across the world.
It is the 4th most downloaded non-gaming app right now. While there was a lot of hype about this platform in 2018, it slowed down a bit in 2019. But some things make TikTok special and have helped the platform witness growth like a rocket!
Active User Metrics on TikTok
In 2018, the company boasted 400 million monthly active users in China alone without any comments on the users worldwide. It is also worth noting that studies have proved that the users on TikTok keep doubling every year. This shows in the platform’s revenues, giving another reason for TikTok to be the visage of social media in 2022.
Large-Scale Growth of the Platform and its Performance
While it is not the most significant platform that individuals use these days, TikTok has shown exponential growth in the past. It has brought in revenues of more than 500 million Yuan through the sale of digital coins in 2019.
Businesses have long taken notice of this platform and have started using it to promote their products and services. The larger brands run their marketing campaigns on TikTok, claiming that TikTok marketing has been one of the most excellent methods to reach the younger generation.
With TikTok achieving a huge penetration rate, it is quite clear that its growth will slow down in the coming years, but its popularity will remain intact. There are higher chances for the platform to face significant headwinds, but it is still performing well.
This large-scale growth of the platform has forced marketers, businesses, and even the common people into thinking that TikTok is probably the face of social media in 2022. But the task of using TikTok for business promotions and marketing is not that easy in 2022, considering the different trends that will quickly take over.
Consider TikTok Trends for 2022
It is very important for businesses, specifically those targeting the younger generation, to consider the potentials and possibilities TikTok presents for business marketing.
Of course, TikTok trends for 2022 are predominantly positive, but you need to keep an eye on them to gain success with marketing on TikTok. TikTok trends for 2022 are as follows:
- More influencers and brands will be using TikTok for marketing.
- More celebrities will be using the platform to reach young fans and followers.
- TikTok will certainly replace television this 2022.
- TikTok will enjoy its popularity even when the world gets over the pandemic.
- Hashtag memes will gain huge popularity.
- A few songs will gain popularity because of TikTok.
- Longer videos will become common.
- Branded hashtag challenges will increase in popularity.
- User-generated content will gain significance among marketers.
- Businesses will be using more duets for interacting with their followers.
You must do your homework properly if you’re thinking of incorporating TikTok videos in your social media marketing strategy. What’s trending is crucial for the success of your business marketing video on TikTok.
Try paying attention to the hashtags and things that are popular at present. This can be intimidating in the first place, but you must put in the effort so that people find your videos and appreciate them.
This is not just the case with TikTok but any social media platform you are targeting; only when you create relevant content will people find it interesting.