Not Facebook, not Instagram, and not Snapchat, but TikTok has captured the hearts of young Internet users. It is difficult to explain this phenomenon and how it works. One thing is clear for sure: you should see it in person, figure out how the application works and why millions love it. Businesses want to learn online marketing because it increases the revenue of the company easily! That’s why businesses should focus on TikTok too.
TikTok is now the most popular social media app in the world.
TikTok is a new marketing channel for organizations communicating with Generation Z. Even the World Health Organization is using TikTok to post health information during the coronavirus pandemic.
If this generation is the brand’s target audience, then TikTok is a huge opportunity to connect with them. As audience behavior changes and time passes, the age of TikTok users will increase, just like on Facebook, Snapchat and Instagram, but now it is used by people aged 16-24.
To succeed you need a strategy and your own voice
Developing a voice tone and content strategy on TikTok is important because of the authenticity of the content on the platform. It will probably take longer to create a post on Instagram and Facebook due to the requirement of the audience. Having a strategy and plan in place will cut down on the time it takes to create the right content. Here are the things to consider when developing a plan:
What is the purpose of the content?
Reach, engagement, lead or sales – one result per TikTok account. Do you need to buy followers? For a good start-up, of course you need to buy TikTok followers.
Why should content be published?
To attract an audience, to inform or to increase the reputation?
What resources do you have?
Do you have a team of people, skills, or do you still have to develop all this?
The best part is that if one TikTok video goes viral, you can “ride the wave” and wow your audience quickly. This increases the likelihood that users will continue to return to your profile.
Understand how TikTok works
TikTok is different from other social networks. Unlike Twitter, Facebook, and Instagram, you can’t use content from these platforms on TikTok, it just won’t work. To create captivating and effective content that is accepted by TikTokers, you need to move away from the polished Instagram creative and instead create authentic, imperfect content that matches the style of the platform but still represents the brand.
Content is top on TikTok, and these audiences are the most receptive to content that aligns with their personal interests and values.
How to correctly set up an account on the platform
TikTok profile is the first and most important thing where promotion and monetization start on a pro forma basis. This is the page where your identity is determined. And the profile should interest the target audience. A profile emphasizes your personality as a blogger. It shows the target audience why they should subscribe to the pages.